Home of the Legends

Bringing the greats of the game to audiences in Asia

About World Football Legends

Number 1 for legends

World Football Legends is Asia’s leader in events for legends football players over the age of 35.

Established in 2012, the company organises Legends exhibition games combined with tours to countries across Asia. The tours offer innovative, tailor-made commercial opportunities for companies keen to build brand recognition or association with football.

Since 2012, we have organised events bringing international teams like Manchester United Masters, Liverpool Masters, Arsenal Masters and even England and Germany Masters into Asian countries including Singapore, Thailand, Malaysia, Indonesia, Hong Kong and China.

Creating unforgettable, money-can't-buy experiences

Our Reach

WFL media and PR value

Bringing true legends of the game to football-mad audiences in Asia, Masters Football tours garner excellent media coverage. From TV appearances and newspaper interviews to radio features and more, the Masters players draw deserved attention wherever they go.

Event Media Value

Figures from Battle of the Masters 2018

$1,752,024

Print and Online Media

$1,748,670

Broadcast Media

$329,000

Social Media

Facebook Live

Since 2016, WFL events have been streamed live on Facebook to audiences around the world. In2017, LADbible streamed the Battle of the Masters tournament on their popular SPORTbible page reaching a total of 1.7 million users.

Print and Online Media

WFL events covered extensively in local and regional newspapers, both in print and online. Coverage centres around three main events: tour/title sponsor announcement; pre-tournament press conference; and activities during the tour.

Broadcast Media

Tours featured across TV, radio and other forms of broadcast media with news channels, sports shows and lifestyle programmes all finding effective angles for their audiences.

Social Media

Previous events have gained strong traction on Twitter with over 1.1 million fans sharing their Battle of the Masters stories in November 2017.

Content is also shared on social media by news outlets and the Legends themselves.

Our Partners

Delivering for the biggest brands

Contact Us

Make the Legends work for you and your brand. Get in touch with WFL today.

Ian Holahan
Director

T: +65 9159 8365
E: ian@wfl.asia

Contact Us

Make the Legends work for you and your brand. Get in touch with WFL today.

Ian Holahan
Director

T: +65 9159 8365
E: ian@wfl.asia